How technology has changed the way homes are sold

The average number of visits to properties before deciding on the one they really want to buy in Spain has been reduced from 11 to 8. The reason?

In a fast-paced world where it can be difficult to match the schedules of buyers and sellers, technological tools have emerged that, in addition to solving this problem, offer many other alternatives to all parties. And among these tools, there is one that has become the star of the real estate market: the 3D virtual tour.

Have you ever thought that the buyer of your house may be in the same neighborhood or live, for example, in Sydney, more than 17,000 kilometers away? Until recently, the only way to see a home was to visit it in person. Now, 3D virtual tours allow you to feel the emotions and sensations that a house can arouse, almost as in a physical visit, with great realism. With the virtual tour, interested parties can “walk” through the home from the sofa at home, simply with a smartphone or tablet. But not only that, you can see a 3D elevation plan (dollhouse) and even take measurements for your furniture or renovation projects. In this way, homes with this type of resource reach a greater number of potential buyers (nationals and residents abroad), not only speeding up the average sale time, but also achieving higher prices than those that do not have them.

This prior knowledge, in addition to enhancing the advertising reach of the advertisement, will prevent the entry of curious people into the property, the visit by buyers who are incompatible with the property for some reason such as the distribution or the size of the rooms not being to their liking, etc. or buyers who are in no hurry to buy a property and who in most cases will waste time for all parties. It is, after all, a matter of developing a particular marketing for each home, so that each home only attracts its ideal buyer.

In an increasingly precise and competitive real estate market, in which the cell phone has become the main channel of consultation of the potential buyer, it is essential to adopt all the tools that digitization and online marketing put at our disposal to gain in efficiency and visibility, which translates into reaching the largest possible number of potential real buyers, without barriers of distance, availability or schedules.

Do you want to see the effect that virtual 3D technology can have on the sale of your home? Contact us and request a virtual tour of your home for FREE!